Category Listing
Choose from one of the 10 Major Categories or
from the 99+ Specialist Categories
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Best Audience Migration to Mobile Technology
This category recognises migration of an audience from a traditional media to a mobile platform.
Best Studio less than 5
This category awards the best developer for when the development house/ studio comprises of less than 5 individuals.
Fitness
This category relates to applications that promote or provide a service around fitness.
Flight Trackers
This category relates to applications dedicated to flight information and flight tracking services.
Government Services
This category recognises applications developed for all levels of government services.
Home & Garden
This category relates to applications that have been developed for the home and garden, such as DIY, energy and water saving, building, furnishing, home improvements, gardens and outdoor living
iOS
This category relates to the best application on the iOS platform.
News
This category recognises applications that broadcast or diffuse news and current affairs.
Online Shopping & Payments
This category relates to applications that facilitate retail purchase via the mobile platform.
Retail & Shopping
This category relates to applications that have been developed to promote retail shopping.
Sales Force
This category relates to applications that are design to aid a sales force become more productive.
Sport
This category relates to sports games developed for the mobile platform.
Android
This category relates to the best application on the Android platform.
Best Mobile Expanded Service or Application
This category recognises the best expanded mobile service or application.
Best Studio between 5 and 20
This category awards the best developer for when the development house/ studio comprises of between 5 and 20 individuals.
This category is non-enterable. It will be selected from all eligible entries into the awards and no entry fee is required.
Fashion
This category relates to fashion themed applications.
Line of Business
The category relates to applications that aid productivity in Line of Business.
Not For Profit
This category recognises applications developed for Not-For-Profit organisations and charities.
Nutrition and Diet
This category relates to applications that promote or provide a service around nutrition and diet.
Performances
This category relates to applications themed around performances and the arts.
Travel operators & Booking Apps
This category relates to applications dedicate to travel operators & bookings services.
Best New Service or Application
This category recognises the best new service or application on a mobile platform.
Best Studio greater than 20
This category awards the best developer for when the development house/ studio comprises of more than 20 individuals.
Board, Card, Dice, Casino & Puzzle
This category relates to board, card, dice, casino and puzzle games developed for the mobile platform.
Cooking
This category relates to applications concerning cooking information and recipes.
Education
This category recognises education themed apps across all education sectors.
Financial Information & Tools
This category relates to applications that provide financial information and tools.
Food & Drink
This category relates to applications themed around food and drink. Restaurant and bar reviews and guides would enter here.
Medical
This category relates to applications that provide or promote a medical service or information.
Navigation
This category relates to applications that aid in navigation, trip management and logging.
Project Management
The category relates to applications themed around project management.
Utilities
This category relates to utility applications such as text edit, diary, translator, document viewer, industry directory.
Windows
This category relates to the best application on the Windows platform.
Best Mobile Marketing Campaign
This category recognises campaigns that use elements such as competitions, promotions & messaging to engage customers on the mobile channel exclusively.
Directories & guides
This category is suitable for applications providing directory listings or information guides bringing all the relevant information and tips together in one app e.g.industry listings, trade directories, wedding planners
Education & Family
This category relates to educational and family games developed for the mobile platform.
Nightlife
This category relates to applications themed around nightlife. Applications promoting nighttime events and nightclubs would enter here.
Productivity Apps
This category recognises applications that aid and facilitate productivity such as notes, diaries, word processors, schedulers, data entry and spreadsheet apps.
Travel Guides
This category relates to travel guide applications.
Web
This category relates to the best mobile enabled website.
Best use of Mobile in Marketing
This category recognises the best use of mobile incorporated in a wider marketing campaign.
Blackberry
This category relates to the best application on the Blackberry platform.
Mobile Payments
The category relates to applications developed to facilitate the transfer of funds over the mobile platform.
Best Multi-Channel Integrated Marketing Campaign
This category recognises campaigns that use a combination of platforms to engage customers, such as print, online, mobile applications and messaging for an integrated experience.
In Field Services
This category relates to applications developed in order to aid and facilitate organisations requiring mobility whilst out of the office.
Television/Movies
This category relates to applications that promote television and the digital living room.
Music
This category relates to applications that are themed around music.
Radio
This
category relates to applications that extend radio beyond broadcast radio.
Radio is evolving in transmission and content formats. The traditional
broadcast model has been augmented by app only radio properties, streaming
services and full production radio properties. We expect to see entries that
cover the new models, new considerations and new experiences. Let it be said
Marconi will take notice of the finalists and applaud the winners.
This should be a gloves off battle between streaming services, algorithms and
human curated content creation. Time to enter your app and see whose app reigns supreme.
Children & Early Childhood Development
This category relates to applications associated with children and early childhood development.
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