Project Overview
Six years in the making, the Microsoft Flagship Store blends the world-famous retail experience of Fifth Avenue with innovative technology that is part of Microsoft’s DNA.
Organisation
Project Innovation/Need
The extensive footage allows the store to showcase a wide array of best-in-class products that take advantage of powerful and versatile hardware to unlock new Windows 10 experiences, including new Surface, Lumia and Microsoft Band devices, Signature Edition PCs, Xbox One, Office, a variety of accessories and more. The flagship store is the only location to showcase Microsoft Surface Hub
Service - Retail
This award celebrates creative and innovative design in the retail environment. Consideration given to attracting, engaging and motivating customers to make purchases, the use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.
More Details