Image Credit : Target
Project Overview
Made By Design
Everyday ingenuity that’s a joy to use.
Organisation
Project Context
Target’s new Made By Design line offers simplicity on a budget, featuring $2 plates and $6 towels that capture tranquil minimalism without clearing out your bank account. But many of these items don’t just look good, they feature tiny, functional touches that will leave you wondering why everything in your life isn’t so thoughtfully made.
Project Innovation
The line features over 750 items for the kitchen, bedroom, bathroom, and living areas. Made by Design offers products with a cohesive and simplistic design that are made to last for years - both in functionality and design aesthetic.
For this line, Target has been especially focused on creating beautiful products at a great price point that were also smart, thoughtful, and helped solve common home pain points
Commercial - Experience
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The experience design category celebrates designed journeys, services, events and processes where the focus is placed on the experiences of the user. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.
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