Image Credit : Photo Credit: (c) CHARIS 2015 - www.charisit.com
Agency: Lexel - www.lexel.co.uk
Project Overview
The GPS-enabled CHARIS app provides instant access to the day's appointments at the leading fitness, beauty and wellness establishments in London. View search results on an interactive map and organise by postcode and treatment type. Once you find an appointment take a virtual tour of our partners' properties which includes Editors notes and recommendations.
CHARIS is invitation only. To join the waiting list, download the app and enter your details. Alternatively you can request membership from charisit.com
Organisation
Team
The CHARIS app UX and UI was designed by Grace Onyi, Creative Director and co-founder of CHARIS Partners Limited. CHARIS have a very defined branding aesthetic and approached Lexel to implement this vision in the app.
CHARIS was established in 2014 by Grace Onyi and Zhenya Burlac. Since its launch, the brand has expanded to include a range of lifestyle services and experiences, with a strong focus on fitness, wellness and beauty. CHARIS is finely attuned to the lifestyle of the global peripatetic customer; seamlessly connecting its clientele to the finest partners to offer the perfect fit. Part of the CHARIS mission is to support high-end enterprise and innovation in the UK.
Project Brief
Lifestyle & Technology Integrated
CHARIS is a lifestyle commerce destination offering its clientele access to the leading establishments in beauty, wellness and fitness. Lexel were asked to develop a mobile application that combined high-end editorial content with innovative technology e.g. In-app payment provided by Stripe and GPS location features in order to appeal to tech-savvy luxury consumers.
Project Need
CHARIS started as an offline concierge servicing discerning City professionals working in and visiting London. Over time the client base grew and the team realised they needed a more efficient way to connect their customers and suppliers. Part of the appeal of CHARIS is the luxury branding and personalisation (insider tips and bespoke recommendations) which fostered trust and made the company an authority in the beauty, wellness and fitness space. Whilst keen to embrace digital technology the team wanted to maintain the community feel it had built, and ensure that the luxury experience was not lost. We decided to make the booking process easier for both clients and partners by putting all appointments on the app, creating editorial features for all of our vendors outlining their services and providing our recommendations and integrating in-app payment.
User Experience
Community, Content & Experience
The CHARIS app is a virtual storefront showcasing a curated collection of the top beauty, wellness and fitness establishments in London. All appointments are pre-paid within the app and users can track their booking history in their account settings. Customers have several treatment options and and can search appointments using live GPS technology. CHARIS was designed with a distinct glossy magazine quality; Editors' notes and high resolution photo galleries showcasing the interiors of our partners' properties, giving users the ability to "shop" directly from the CHARIS app.
Project Marketing
CHARIS is affiliated with international luxury brands and professional networks and is currently operating on an invitation only basis via these channels.
Project Privacy
Both the designer CHARIS Partners Limited and the developer Lexel take privacy very seriously. The app is password protected and access is by invitation only. Users must enter a unique code to progress further. Lexel ensures privacy by using MD5 and AES-256 encryption for any sensitive information.
Best App Startup
Exactly as it states - we're looking for the best startup projects. Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.
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