Image Credit : Xi Gua
Project Overview
We are not a follower of trends, nor do we fight against trends, but we are keen to find new thinking in design.
EQLZ all stories come from the basketball genes. This retail design project is Located at 271 Fumin Road, Shanghai, the store adheres to the brand's authentic attitude, transforming the original Polo restaurant kitchen, which is full of city memories, into a gathering place for the baller culture. The structure of the original building is completely preserved in the space design. The decorative lines on the wall are from the 1990s, the broken marks on the concrete columns, and the wall marks inadvertently left by the workers during the various changes in the past 30 years create a timeless space. Combined with the brand's futuristic design products, we use aluminum raw materials and materials that refuse to be too industrialized to design a smart shelf that breaks through the traditional display and can meet a variety of functional needs.
Project Commissioner
Project Creator
Team
Chief Designer: Kevin Weijun Chen / Yi Zhang
Design Executive: Niki Luo, Shirley Zhang, Bing Zhao, Karen Wang, Jeff Wu
Project Brief
The project is a renovation of an old building, and the integration of historical, cultural, and commercial values was deeply considered during the planning.
The original Polo restaurant kitchen, full of memories of the city, was transformed into a gathering place for the basketball culture. This renovation is not only a physical transformation of the space but also a presentation of the humanistic spirit that the brand and design team attach importance to. Being authentic, stories in detail, and timeless design are the fun of this project.
Project Innovation/Need
In order to echo the texture left by years and the original spirit of the brand, we used recycled wood panels, random corrosion treatment of partial decorative iron plates, and the addition of unpolished aluminum plates made of shelves, forming a flow of time and emotional touch. This has formed a strong contrast in the modern city, hoping to bring consumers more than the project itself.
Design Challenge
During the design process, the original building experienced many changes, resulting in many uncertainties of the original building structure, and the use of awkward local space problems. Through in-depth understanding of the needs of the brand, we use some transmission installation to make efficient use of each space, and lifted the capacity of the storage. We would like to tell the brand stories and gene in those detail narrative as a humble way. Like the stone lion from Suzhou Garden steps on a basketball, and the wall is pasted with the old newspaper about basketball news in the 1990s. These inadvertent details directly hit the heart.
Sustainability
Eco-friendliness and sustainability are the attitudes of both the brand and our design team. We cut and spliced the reused wooden boards to make storage and display cases. The treatment of all walls in the space is just surface cleaning without any retreatment, which greatly reduces carbon emissions.
In the transmission installation, the mechanical principle is also used to achieve manual operation, and the skylight on the top of the original building is retained to bring in more natural light, to reduce the consumption of electric energy during the day. We believe preservation and reusing cost the least consumption.
Interior Design - International Corporate & Commercial
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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