Image Credit : Patagonia
Project Overview
We’re in business to save our home planet.
Organisation
Project Context
Staying true to our core values during forty-plus years in business has helped us create a company we're proud to run and work for. To stay in business for at least forty more, we must defend the place we all call home.
This change to the company's mission statement aligns with their announcement the announcement that Patagonia is giving away the $10 million in unplanned cash we saw as a result of last year’s irresponsible tax cut. A tax cut that was not only a windfall for the oil and gas industry but will also open up 1.5 million acres on the coastal plain of the Alaska National Wildlife Refuge for oil and gas exploration and drilling.
Since 1985, Patagonia has funded grassroots activism as part of our commitment to 1% for the Planet. This additional $10 million will go a long way for the groups defending our air, water and land. It will also include support for the regenerative organic agriculture movement, which we think will not only slow the climate crisis but could begin to reverse it.
Project Innovation
Patagonia's new mission statement values are as follows
Core Values
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take toward product design demonstrates a bias for simplicity and utility.
Build the best product
Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet.
Cause no unnecessary harm
We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We work steadily to change our business practices and share what we’ve learned. But we recognize that this is not enough. We seek not only to do less harm, but more good.
Use business to protect nature
The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life.
Not bound by convention
Our success—and much of the fun—lies in developing new ways to do things.
Social and Community-Oriented Design - Systems
Social design applies a design methodology and intervention to tighten the social fabric that holds us together. Addressing issues of social inequality, such as poverty or social isolation, social design is the pathway to a more just and sustainable society. Community-oriented design is a human-centered and participatory design practice that emphasises the betterment of local communities through the improvement of public facilities, equipment, identity and experience.
All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.
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