Design Champion
Telstra
Telstra 24x7 App
Best Multi-Channel Integrated Marketing Campaign | Commissioner: Telecommunication | Creator: Telecommunication
With smartphones becoming an increasingly important part of our customers’ lives, we looked at how we could leverage this to bring Telstra closer to our customers. That’s why we developed the Telstra 24x7® App. We wanted to provide flexibility for our customers to manage their accounts and services easily and conveniently.
The App is a new way for customers to interact with Telstra. It provides access to track estimated call and data usage, pay bills, recharge credit, contact Telstra online for help 24 hours, 7 days a week, plus more.
We needed to communicate the App to our customers.
NRL Live
Sport | Commissioner: Telstra Corporation Limited | Creator: Outware Mobile
NRL Live 2013 by Telstra is the official iPhone and iPad App of the National Rugby League, available to customers of any Australian mobile network. This App is packed full of features to keep you connected to the greatest game of all on your iPhone, iPad and Android phone.
Smarter Business Ideas Magazine
News | Commissioner: Telstra Business | Creator: Bauer Media
Smarter Business Ideas is an award-winning business magazine, delivering jargon-free business advice for small to medium business owners. Our free tablet edition brings you all of the excellent case studies, business advice, product reviews, opinion pieces and features from our expert columnists from our print edition PLUS digital exclusive videos and photo galleries and enhanced interactive functionality to bring the magazine to life. It is available for anyone to download on iPad and Android tablet devices.
Telstra NYE Sponsorship Campaign 2012
Best use of Mobile in Marketing | Commissioner: Telstra Corporation Ltd | Creator: Imagination
In 2012, Telstra was presented with an exciting opportunity to become a proud partner of the City of Sydney’s New Year’s Eve. This colourful, one-of-a-kind property – with a 2012 theme of ‘Embrace’ - was the perfect match to bring to life the connection, diversity and colour at the heart of Telstra’s brand.
The 2012 Sydney New Year’s Eve App was created to help overcome connectivity issues at peak times on NYE and make the event interactive for the first time ever – thus truly bringing to life Telstra’s established brand positioning statement: “IT’S HOW WE CONNECT.”
Racing Network
Sport | Commissioner: Telstra Corporation Limited | Creator: Outware Mobile
The Racing Network app provides Australian racing followers with live footage and form guides anywhere they go. Available on iPhone, iPad and Android phone, the app enhances the racing experience by providing up to date information, video replays, photo finishes, betting tips, latest news and detailed horse, jockey and trainer information.
Telstra NYE Sponsorship Campaign 2012
Best Mobile Expanded Service or Application | Commissioner: Telstra Corporation Ltd | Creator: Imagination
In 2012, Telstra was presented with an exciting opportunity to become a proud partner of the City of Sydney’s New Year’s Eve. This colourful, one-of-a-kind property – with a 2012 theme of ‘Embrace’ - was the perfect match to bring to life the connection, diversity and colour at the heart of Telstra’s brand. The 2012 Sydney New Year’s Eve App was created to help overcome connectivity issues at peak times on NYE, make the event interactive for the first time ever, and help people connect with friends and family like never before on New Year’s Eve.
Telstra NYE Sponsorship Campaign 2012
Best New Service or Application | Commissioner: Telstra Corporation Ltd | Creator: Imagination
In 2012, Telstra was presented with an exciting opportunity to become a proud partner of the City of Sydney’s New Year’s Eve. This colourful, one-of-a-kind property – with a 2012 theme of ‘Embrace’ - was the perfect match to bring to life the connection, diversity and colour at the heart of Telstra’s brand. The 2012 Sydney New Year’s Eve App was created to help overcome connectivity issues at peak times on NYE, make the event interactive for the first time ever, and help people connect with friends and family like never before on New Year’s Eve.
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